Monday, 16 May 2011

The Apprentice Episode 2


The APP-rentice

One of the reasons we love the Apprentice is the simple fact that it is an hour of adults making fools out of themselves providing us with an hour of pure entertainment.This is the show where common sense doesn't exist and morals are thrown out the window. Although in some of the candidates- it was never there in the first place.

So this series, the 16 candidates are all fighting for a £250,000 prize to fund their business ventures. Yet again at the start of the show we found ourselves questioning how the hell the candidates managed to make it through the gruelling application stages.

THE TASK

The teams creative initiative was put to the test as they had to develop an free APP of anything whatsoever. But seeing as there's an app for anything and everything out there it would be tricky finding a gap in this market. The winning team would be the one which has the most downloads after 24 hours!


TEAM VENTURE

Edna, who "doesn't suffer fools gladly" was selected for project manager and the team delved straight in with some market research, after which they concluded the app should be "idiot friendly".. can't be hard then.

When pitching an idea to the app producers, Susie had a lightbulb moment which she attempted to share by beginning "Let's pretend that I'm me and you're you.." Love, we don't have to pretend that. The rest of her idea was just as garbled and she was quickly shut up by the rest of the team. Wise move. 

Felicity came up with an idea of an annoying app with a collection of sounds to annoy people  naming it Ampi-Apps. Although the app was your basic sound effects app in the end and therefore, I wouldn't personally consider it creative in the least.

Further on, Edna annoyed the hell out of us all. She proudly announced that she would be presenting the app to a group of young people although some of the team had very legitimate arguments as to why they were better suited for it. Now, it would have been alright if Edna did a good presentation. Sadly, she was shit. Her gloves were the most memorable part of the entire thing.

The girls just about scraped through their pitches to the app websites after getting their statistics wrong and failing to get across the randomness of their app. Unsurprisingly, they only got their app featured on one website.


Downloads:- 10, 667

TEAM LOGIC

The team began the show by making some APP-auling app related jokes which they all seemed to find hilarious. Vincent (aka long hair) killed it though with APP-le. Project manager picking was fun. The whole team decided to put themselves forward- excluding Alex (aka The One That Does Nothing.) Eventually Leon was picked.

Tom (aka Glasses) proved his creativity was on a whole new level with his innovative app ideas. One of which included traffic lights. I would elaborate but that's all it was. Traffic lights.. Moving swiftly on.

After being told this was a GLOBAL app which has to appeal to the INTERNATIONAL market, Glenn (aka Max from The Wanted) thought of the brilliant idea of producing an app which speaks regional accents from the UK. Because the international market really cares about hearing what a Yorkshire man sounds like.

The recording session was television gold. There's just something about men in suits ridiculing themselves which is pure hilarity. Slang-a-tang was born. Joy to the world.-_-

Although he promised to be his "charismatic self" Vincent was quite frankly terrible at the pitches and Jim had to take over. Jim also saved the day when one of the website companies targeted their product as potentially being discriminative. Seems like Jim's the hero these days..


Downloads- 3,951

THE BOARDROOM

Team Venture were mostly negative about their app, they had weak pitches and presentations and they lost out to Team Logic in 2/3 of the websites and lost the opportunity to feature their app.

Team Logic were confident, presented well and were the total opposite of the girls team.

Who was victorious?.. TEAM VENTURE. To general astonishment. Oh the surprises of reality TV.

It all went down in the boardroom. Jim fought his own after being told that he was gonna be brought back into the boardroom. Leon was very unsure and said changed his choices opting for Alex and Glenn instead. Following this, Alex left the competition. Alex who? we hear you ask..precisely the point. Alex's tactical idea of remaining quiet and shadowy during the tasks then suddenly springing to life in the boring failed miserably. Lord Sugar was most definitely unimpressed.


Click HERE to watch the episode!